Triscuit is a snack cracker, made by Nabisco, which takes the form of square baked whole wheat wafers. It was invented in 1900, a patent was granted in 1902, and the Shredded Wheat Company in Niagara Falls, New York began production the next year.
Video Triscuit
Production
Nabisco began producing Triscuit in 1903 in Niagara Falls, New York. The manufacturer boasted the wafers were "Baked by Electricity".
Each wafer measured 2-1/4 inches by 4 inches, and remained that size for nearly twenty-one years. The ovens were then altered and the cracker size changed to a 2-inch square.
Triscuit is made from wheat, which is first cooked in water until it reaches about fifty percent moisture content, then tempered to allow the moisture to diffuse evenly in the grain. Slotted rollers form the grain into shredded wheat strands, which are then formed into webs. Several webs are stacked together and the still-moist stack is crimped to produce individual crackers. Oven baking then reduces the moisture content to five percent.
In 1935, producers began spraying the crackers with oil and adding salt. In 1984 additional flavor choices were introduced, and the crackers were made crispier.
The packaging was changed in 2008, 2011 and 2013.
In 2013 a new Triscuit was introduced, made of whole-grain brown rice and wheat.
Maps Triscuit
Advertising
Betty Buckley and Shirley Jones appeared in Triscuit commercials in the mid-1970s to 1980.
Varieties
- Original
- Organic Original
- Reduced Fat
- Hint of Salt (low sodium)
- Deli-Style Rye
- Cheddar (currently discontinued)
- Cracked Pepper and Olive Oil
- Fire Roasted Tomato and Olive Oil
- Rosemary and Olive Oil
- Garden Herb
- Parmesan and Garlic
- Roasted Garlic
- Roasted Red Pepper
- Roasted Tomato & Olive Oil
- Balsamic Vinegar & Basil
- Rye with Caraway Seeds
- Dill, Sea Salt, and Olive Oil
- Tomato & Sweet Basil
- Smoked Gouda
- Ginger & Lemongrass
- Fig & Honey
- Coconut & Sea Salt (limited edition)
- Cranberry & Sage (limited edition)
- Sriracha (limited edition)
- Nutmeg & Cinnamon (limited edition)
- Thin Crisps - Original
- Thin Crisps - Parmesan Garlic
- Thin Crisps - Quattro Formaggio
- Thin Crisps - Sweet Chili
- Thin Crisps - Cilantro Herb and Chipotle
- Thin Crisps - Applewood Smoked Barbecue
- Thin Crisps - Reduced Fat
- Thin Crisps - Cheddar and Fine Herb
- Thin Crisps - Wasabi and Soy Sauce
- Brown Rice
References
Inline References
Reference list
- [1]
- Utopian Images and Narratives in Advertising: Dreams for Sale,
- UnMarketing: Stop Marketing. Start Engaging
- The Blueprint for Strategic Advertising
- Niagara Falls
- Food: A Love Story
- Official Website of Triscuit
- Snack Works
Source of the article : Wikipedia
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