Ebates is an American cashback website headquartered in San Francisco, CA. The site acts as a shopping portal offering coupons and cash back from over 2,000 online retailers.
Ebates earns a commission when a shopping session is initiated through affiliate network links. Ebates shares a percentage of the commission with its members in the form of cash back. Members are paid quarterly via check or through PayPal.
Since it laid its foundation in 1998, the company has acquired 7 dot-com companies and apps: Extrabux, Pushpins, OneReceipt, BFAds, FatWallet, AnyCoupons and Shopular.
Video Ebates
History
Ebates was founded in 1998 in Menlo Park, CA by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman. Funded by venture capital firm Foundation Capital, Ebates.com launched on May 3, 1999 offering up to 25% cash back from about 40 online retailers. Through publicity and word of mouth, Ebates.com had 100,000 hits per day after its first week.
In 2000, Ebates reported having two million members and had 300 participating online retailers. The initial growth led to $25 million in funding from venture capital firms August Capital, Canaan Partners, Foundation Capital and Rembrandt Venture Partners. Ebates moved its headquarters from Menlo Park to San Francisco, CA.
In 2001, Isolani replaced Wasserman as the CEO. By this time, Ebates had paid out over $1 million in total cash rebates since inception.
In 2008, Kevin H. Johnson replaced Isolani as CEO. Johnson was formerly the president and general manager at Acxiom Digital, a division of Acxiom Corporation.
In 2011 the company acquired FatWallet and AnyCoupons.com and later merged to form a new company called Performance Marketing Brands. In the next year Ebates bought a free web and iOS application, OneReceipt. In August 2016, OneReceipt shut down.
In the summer of 2012, Ebates began international expansion with the launch of Ebates Canada and then made a move toward Asia (China, Korea, and Singapore).
In 2013, members spent $2.2 billion shopping through Ebates. In the same year, Performance Marketing Brands bought grocery shopping app Pushpins.
In September 2014, Ebates was acquired by Rakuten, inc. for $1 Billion.
In March 2016, Ebates acquired mobile product discovery app Shopular.
In February 2017, Ebates acquired ShopStyle and Cosmic Cart from PopSugar Inc.
In May 2017, Ebates announced Amit Patel has been selected as CEO, with Kevin H. Johnson remaining as a board member
Maps Ebates
Products
Cash Back Button
The Ebates Cash Back Button is a browser extension that alerts shoppers when cash back is available or when cash back has been activated at participating store web sites. It also allows the user to automatically add any coupons Ebates may be offering during their checkout process.
Mobile apps
The Ebates App for iPhone and iPod Touch was introduced in October 2013. In addition to deals and cash back that are found on the website, the app features one-click price comparison, a deal board, push notifications and social sharing options. Ebates introduced an Android app in March 2014 and an iPad app in May 2014
In-Store Cash Back
In-Store Cash Back is a way for Ebates shoppers to earn Cash Back offers while shopping in many of Ebates' affiliated merchants' brick and mortar stores. This was introduced in 2016 to enable shopping through means other than online. Users can add their credit card information into a wallet section of their account, and then link the offer to this eligible card. When they swipe their card in the store, the purchase will be tracked back to their account to earn Cash Back.
References
Source of the article : Wikipedia
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